It’s all change at Google (Again)! Following their Alphabet announcement a month ago, Google has today revealed its first major branding update in 17 years -with a new Google logo unveiled.

In a post on Google’s official blog, Tamar Yehoshua, VP, Product Management and Bobby Nath, Director of User Experience, revealed a trio of different “elemental states” of the logo in its recognisable blue, red, yellow and green colours, targeted at different platforms, apps and devices.

“Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).”

    The word Google in a rounder, sans-serif font, replacing a thinner font with serifs.
    A large G featuring all four colours, which replaces its little blue “g” icon.
    Four perpetually re-arranging coloured dots that indicate when Google is working.

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So why did Google decided to make the change?

We’ve been following the news from Google for a number of years; from numerous updates to the Algorithm, introduction of Google+, and more recently a big name change (Alphabet). And one thing we’ve noticed is the impact mobile is having at Google.

From penalties being issued to websites that aren’t mobile friendly, to mobile orientated Google AdWords, and now this new logo. Google is no longer a site you visit on a desktop computer.

It is obvious that making a new logo that looks good on small screens was a major feature in Google’s design brief. The new rounder lettering is designed to scale better to smaller sizes – tablets, smartphones and wearable tech. It’s also supposed to be easier for Google to display on low-bandwidth connections: Google says the new logo is “only 305 bytes, compared to our existing logo at over 14,000 bytes.”

We’re already starting to see the new changes appear across Google already – and we like what we see!