If You Can’t Measure It, You Can’t Manage It
Easy-to-Understand Website Analytics
With the marketing landscape constantly changing it’s important to frequently reflect on your marketing efforts and see if they’re up to scratch. Analysing your how people use your website and what type of people are accessing your website is key to knowing if you are using the right marketing methods and spending your time, effort and resources wisely. Otherwise, your marketing efforts are blind, a stab in the dark.
At Pivotal Web Solutions, we do all the reflecting and analysing for our clients, people like you. We condense our findings down into an easy to understand, visually appealing website analytics and traffic report that separates the insightful information into easy-to-manage bite-sized chunks, illustrated with graphs and charts.
Amongst other things our monthly website analytics reports inform you of:
- Where your website visitors come from, for example, social media or direct searches.
- How long people spend on your website (known as ‘bounce rate’)
- How fast your website is.
- What links people click on most on your website and which web pages are most popular.
- How many people complete a desired action, such as signing up for your service or downloading a digital resource from your website (known as ‘conversion rate’).
- Where in the world your web visitors are located.
How do we know all this information?
Our specialised website analytics software and top industry tools track your customer’s journey, demographics, buying behaviours and even specific interests of the people who visit your website. As holders of up-to-date Google-endorsed qualifications in Google Analytics, we deliver a bounty of beneficial information to you in an easy-to-digest format.
Once we understand your customers’ behaviours on your website we can tailor you other services, such as your digital marketing and SEO (Search Engine Optimisation) accordingly, adapting to what works and losing what doesn’t.
Social Media Reporting
Social Media, like any form of marketing, needs reporting on to improve your strategy going forward and to make it relevant to your audiences. With in-depth knowledge of Twitter Analytics and Facebook Insights, plus the reporting counterparts of other social media platforms, we can track your increase in followers, what type of posts are most popular, what demographic interacts with your social media account the most and much more.
We also offer detailed reports on the progress of Email Marketing campaigns. With our constant monitoring of all our clients’ marketing campaigns and strategies, we can compare where they are now to their positions and stats this time a year ago.
We’re always on-hand to answer always questions you have about your report. Contact us today to find out more.
Why Pivotal Analytics?
Easy-to-Understand Reports with On-hand Explanations
We make our reports easy to follow and visually appealing. If you don’t understand what the information refers to, don’t worry: we’re only a phone call away and are always happy to explain any terms or answer any questions.
Frequent and Foolproof
A supply of unlimited data collection, our reports are monthly and regular for a reason — if something isn’t working with your marketing or website we’ll know about it. Once we know about it, we can fix it.
Useful and Tailored Information
Our analytics reports aren’t churned-out duplicated documents. They are specialised, in-depth analyses of who visits your website and social media channels (and why), completely customised for you.