Tag Archives: websites
How a Cheap Website Could Cost You Thousands
“Apples to Apples” is an old and often overused phrase, but the definition still holds value. Basically, when you’re shopping around for a quote for a service or product, make sure the quotes you receive include all the same services. That way you can accurately compare quotes like-for-like.
When it comes to getting a website designed and developed that is capable of generating leads and interest in your business and brand or even directly selling your products and services, the true ‘Cost of Ownership’ is a better factor to consider.
For example, a website costing £1,000 might seem like a much cheaper option initially than, say, a £2,500 website. But actually, it could cost you more in a very short period of time.
A £1,000 website is likely to be just that. A website. Box ticked. No extras. No bells and whistles, which really aren’t bells and whistles at all, but are actually an industry standard now.
It’s possible that the £1,000 website will have no SEO keyword research carried out, so the content won’t include the keywords (or search terms) you wish to rank for in the results of search engines like Google. The content itself could also be minimal, with no clear Call-to-Action.
This hurts your business twofold. Firstly, you’ve paid for a website that no one can find. Secondly, any website visitors your new site does attract are instantly put off by the lack of information, possibly resulting in zero leads being generated for your business.
A £2,500 website, however, could have full SEO, both technically and in terms of content. That would mean it will be more visible in search engine results pages for the focus keywords you wish to target, following your web design team’s keyword research, identifying what people search for the most. This ‘more expensive’ website is therefore likely to generate more click-throughs.
The chances are the content on the website will also be of higher quality and displayed in a much more engaging way, compelling website visitors to get in touch with you. Thus the new website you’ve invested in is generating and converting more opportunities for you, as it should be!
Download our Question Checklist to Help Businesses Compare Website Quotes Like-for-Like.
To help you ask the right questions and ensure you’re investing in a website that works for you, check out our downloadable Question Checklist to Help Businesses Compare Website Quotes Like-for-Like!
The web is a rapidly evolving space. Technologies and development techniques can appear quickly. Ever improving tools allow for greater freedom when designing interfaces and interactions. And because of this, web design patterns and techniques can begin to trend within a short period of time.
Below is a list of web design trends to keep in mind during 2017. Some of them are new to 2017, some are styles that have been gaining and/or maintaining their popularity during 2016 which are expected to continue to be in common use for new websites launched in 2017.
Colours (especially duotones)
So, what are going to be the colour trends for 2017? Pantone has unveiled their 2017 colour of the year – Greenery. It’s been chosen as a symbol of new beginnings; a refreshing and revitalising shade. I don’t expect every website in 2017 to be green, but I’m sure there will be several web designs inspired by this. If you’re looking for inspiration regarding colour combinations, you can view some of Pantone’s recommended colour pairings on their Colour of 2017 page.
A trend we’ve been seeing much more throughout late 2016, we can definitely see it continuing into 2017. There are various ways in which geometric shapes have made their way into websites. Be it the use of circles around images, photos that are geometric heavy, or the overall design of the site relies heavily on the use of lines and patterns.
Bold, Creative Typography
Fonts this year will get in your face and make you notice. Minimalism is out, big is in. Expect large, bold fonts to create a captivating and powerful visual, to inform you of what the section you are going to read is about without having to read the small copy.
We have seen a large trend of using custom grids, breaking away from the normal and using the canvas as a way of capturing attention and displaying only vital information that you want the user to take in, rather than scroll past because there is just too much content to read.
(credit: Cantina Negrar)
Designed for Mobile sites
With Google’s big announcement last year that it will penalise any websites not optimised for mobile, alongside the fact that more people are using mobile search than ever before, it’s not surprising we expect to see design for mobile- simple, bold and easily stackable information.
Progressive Web Apps
A website that acts like an app, basically. Apps have taken over from most websites with the introduction of smart phone and tablets, so it makes sense that website trends are heading in the direction of an app-like design. If you’re wondering exactly what a progressive web app is, there’s more information here.
2017 is sure to see some great websites, and these design trends will most definitely be seen on some of the best website designs yet to come.
If you need a website designing, some inspiration or just fancy a chat about upcoming website trends, get in contact or visit our website here.
Christmas came early for all us SEO and web designer geeks, when the new WordPress Version 4.4 was released earlier this month.
According to expandedramblings.com a whopping 25% of all websites around the globe use WordPress and the popular blogging platform is the one we predominately run and maintain on behalf of our clients here at Pivotal.
With a name that pays homage to the late jazz trumpeter, Clifford Brown, the latest version of WordPress boasts numerous features that combine to help make sites more responsive and connected.
Features that have gotten us excited are:
Responsive Images- Images are able to automatically adapt their size to fit perfectly to whatever device you are accessing the page on, whether that be tablet, smartphone or PC. This is particularly handy given that Ofcom’s 2015 Communications Market Report found that 33% of internet users deem their smartphone to be the most important device for going online compared to 30% who are staying loyal to their laptops. This marks a significant rise in the preference of smartphones as in 2014 only 22% preferred accessing the internet via this device, with 40% being pro laptop and it’s a trend that’s set to keep rocketing in 2016…
New Theme- A modern interpretation of a classic blog design, Twenty Sixteen is WordPress’ new clean and crisp default theme that promises to look chic on any device. Benefits of this theme include a flexible header, fun colour scheme options and a fluid grid design to make your blog posts stand out from the rest!
Embedding Ease- Now you have the freedom to embed your posts on other WordPress websites and it’s easy to do! Paste a URL into the post editor section and you’ll be greeted with an instant embed preview, encompassing the title, excerpt and feature image (if you have set one) belonging to the post. Simple. Your site icon and links to enable commenting and sharing being added is a bonus!
Pivotal clients’ websites will be updated automatically and will enjoy the benefits that this great new version of WordPress has to offer. For more information click here.