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The Challenges of Building a Global Website

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Building a global website

The Challenges of Building a Global Website

Is your business planning on expanding abroad? Perhaps you’re considering taking the plunge and going international in 2019? If so, you won’t need us to tell you that it isn’t a decision to be made lightly. Entering a new market in a different country needs careful strategic planning, with all the potential pitfalls taken into consideration.

Part of your business expansion process will involve a smart marketing strategy and all digital marketing stems from having an optimised and responsive website that helps your business meet its objectives and ambitions.

You can’t measure the success of any activity unless you know what you wanted to achieve by doing it. Building a website is no exception. Websites have different purposes; some are eCommerce sites where the goal is to sell products online, some are lead generation websites with the purpose of attracting potential business and selling services, whilst others simply fulfil an informational or showcase function. Each website’s aim and purpose greatly impacts the decisions throughout the process of creating the website. This has never been more so than when creating a website made for a global audience.

Building a Global Website, Pivotal WordPress, World Business Culture
One of the largest websites we ever built was the multi-purpose eCommerce and informational optimised website for World Business Culture, experts in global commerce. The site provides students and professionals with all the knowledge they need to prepare them for doing business abroad. It does this through an online shopping facility where beneficial resources can be purchased/downloaded, an insightful blog, tailored online advertising and by targeting the two audiences (students and business professions) on two distinct and separate levels.

Whilst making sure we stuck to the brief to fulfil World Business Culture’s aims, we also had to consider/overcome the following challenges when building the global website:

Understanding How Different Websites Look in Different Countries

Obviously, it’s impossible to build one website that looks amazing to everyone. It helps to decide which features to compromise on and whether to skew the global website towards the main audience’s countries. For us, this meant carrying out extensive research using tools like Google Analytics to understand the client’s main audience.

Making Sure the Text Flows Well in Any Alphabet

Following on from the first point, we had to weigh up the different translation options available to cater for the different languages of the website’s multi-cultural visitors. This involved deciding whether to have the content professionally translated and added to domain extensions (e.g. domainname.com/fr/ for France) or opting to rely on Google Auto-Translate.

Using Images Google Can Translate

This might seem fairly obvious, but you’d be surprised how many web designers make this mistake for a global website. When creating a website that will cater for a global audience, it’s best practice not to use text in images. Google can’t automatically translate text in pictures, and the website you build will look amateur with untranslated text in images.

Selling Products in a Global Online Market

Taxes work in different ways for different countries. With our client selling abroad, we were sure to gear the website towards adding different countries’ various tax codes. A website’s ability to give conversions in different currencies is also very important for a positive User Experience (UX).

Learning About the Various Cultural Meanings of Colour

Catering to the world’s various colour interpretations can be difficult when you’re just building one website for a global audience. But it’s worth bearing in mind.

Again, looking at where the most visitors come from to the client’s existing website (and considering which countries, in particular, they want to target) would help to narrow down which colours are suitable to use in the web design.

Do you want a new website or re-design to gear your business up for world domination? Give us a call on 01484 290 100. We’d love to help!

Web Design Trends for 2017

What Are the Web Design Trends for 2017?

The web is a rapidly evolving space. Technologies and development techniques can appear quickly. Ever improving tools allow for greater freedom when designing interfaces and interactions. And because of this, web design patterns and techniques can begin to trend within a short period of time.

Below is a list of web design trends to keep in mind during 2017. Some of them are new to 2017, some are styles that have been gaining and/or maintaining their popularity during 2016 which are expected to continue to be in common use for new websites launched in 2017.

Colours (especially duotones)

So, what are going to be the colour trends for 2017? Pantone has unveiled their 2017 colour of the year – Greenery. It’s been chosen as a symbol of new beginnings; a refreshing and revitalising shade. I don’t expect every website in 2017 to be green, but I’m sure there will be several web designs inspired by this. If you’re looking for inspiration regarding colour combinations, you can view some of Pantone’s recommended colour pairings on their Colour of 2017 page.

Geometric Design

A trend we’ve been seeing much more throughout late 2016, we can definitely see it continuing into 2017. There are various ways in which geometric shapes have made their way into websites. Be it the use of circles around images, photos that are geometric heavy, or the overall design of the site relies heavily on the use of lines and patterns.

Geometric Web Design

(Credit: Sequence)

Bold, Creative Typography

Fonts this year will get in your face and make you notice. Minimalism is out, big is in. Expect large, bold fonts to create a captivating and powerful visual, to inform you of what the section you are going to read is about without having to read the small copy.

Web Design: Large, Bold Copy

(Credit: Anyways)


Modular Design

We have seen a large trend of using custom grids, breaking away from the normal and using the canvas as a way of capturing attention and displaying only vital information that you want the user to take in, rather than scroll past because there is just too much content to read.

Modular Web Design: Grids

(credit: Cantina Negrar)


Designed for Mobile sites

With Google’s big announcement last year that it will penalise any websites not optimised for mobile, alongside the fact that more people are using mobile search than ever before, it’s not surprising we expect to see design for mobile- simple, bold and easily stackable information.

Mobile-Friendly Web Design


Progressive Web Apps

A website that acts like an app, basically. Apps have taken over from most websites with the introduction of smart phone and tablets, so it makes sense that website trends are heading in the direction of an app-like design. If you’re wondering exactly what a progressive web app is, there’s more information here.

Web Design: Web Apps

(Credit: Addyosmani)


2017 is sure to see some great websites, and these design trends will most definitely be seen on some of the best website designs yet to come.

If you need a website designing, some inspiration or just fancy a chat about upcoming website trends, get in contact or visit our website here.