It’s official!

Here at Pivotal Web Solutions, we are Google Adwords qualified. After successfully passing both the Adwords Fundamental and Adwords Advanced Search exams, we are now recognised by Google as having the knowledge and skills necessary for running successful Google Adwords Search campaigns.

To celebrate, we will match your first month’s Google Advertising spend in your second month, up to £150.

 

But what is Google Adwords?

When you Google something — anything — you will see directly underneath the search bar three results with a yellow ‘Ad’ box next to the Headline. This is a Google Search Ad. No matter how much time and effort we put into your Search Engine Optimisation, your website will never come above these results. You may also see results on the right-hand side of your screen. These are all paid adverts.

We’ll use a festive example:

Google Adwords

How do I get to the top?

Well, it is all to do with the Adwords Auction. A lot of business owners have dabbled in the Adwords Campaigns but to be fully successful (and not have to spend hundreds of pounds) you need to know the ins and outs of Adwords. This is not very easy to teach yourself (trust me, I’ve tried!) which is why you need a Google Adwords Qualified specialist.

How does the auction work?

It is based on your Quality Score and Maximum Cost-per-Click or Cost-per-Acquisition which affects your Ad Rank. Your Ad Rank determines how much you pay for each click to your website. The amount you pay is also dependent on the Quality Score of your competitor too. Still following?

So basically, you are bidding against your competitors for that top spot. Using the right keywords and effective targeting, we can help you pay less for higher click to your website. And we all know that the higher the website traffic, the more conversions you get.

Want to know more? Email karys@pivotalweb.co.uk for information.