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Latest News & Blog


Google E-A-T Update: Website Best Practices

Content isn’t king. Even great content isn’t king. Great and highly visible content, on the other hand, rules the web! What we mean by this is that having a brilliant website — with all the bells and whistles and interesting, well-researched wording and images — is all pointless if people can’t find your website in […]


Website Traffic: Desktop vs Mobile

Does your website look good to all your visitors? And we mean all of them, whatever device they’re using. What with all the many devices, operating systems and internet browsers available, it’s imperative that you cater to any and every one that brings in your website traffic. At the very least, try and cater to […]


Comparing Website Costs

How a Cheap Website Could Cost You Thousands “Apples to Apples” is an old and often overused phrase, but the definition still holds value. Basically, when you’re shopping around for a quote for a service or product, make sure the quotes you receive include all the same services. That way you can accurately compare quotes […]


Why Your Website Security Matters

Why Your Website Security Matters Now More Than Ever Cybersecurity, hacking, data breaches — these are the words that every business dreads. A report earlier in the year, by cybersecurity firm Shape Security, revealed that 80%–90% of the login attempts made on retailers’ websites are hackers using stolen data. No wonder business owners like you are […]


The Challenges of Building a Global Website

Is your business planning on expanding abroad? Perhaps you’re considering taking the plunge and going international in 2019? If so, you won’t need us to tell you that it isn’t a decision to be made lightly. Entering a new market in a different country needs careful strategic planning, with all the potential pitfalls taken into […]


WordPress Gutenberg — The Marmite Ratings

Pivotal owner and lead developer, Phil, shares his views on Gutenberg, the latest WordPress plugin I’m sure all fellow WordPress lovers will have heard the news about the impending integration of the Gutenberg plugin to the future release of WordPress Version 5. Gutenberg is a page builder that allows users to manage their WordPress websites with […]


It’s Chriiiiiistmaaaaas!

We would like to wish you all a very Merry Christmas and a Happy New Year. Here’s to 2018! Our team will be on a short break to celebrate the holidays from the 22nd December to the 2nd January. If you need to reach support, don’t worry—drop us an email at solutions@pivotalweb.co.uk and we’ll get […]


Karys Passes Google’s Squared Online Course!

You know it, I know it, we know it. If you work in any form of online marketing (or even traditional marketing for that matter), you know that the ways of promoting a business and reaching the right people at the right time are always changing. With the rise in ubiquitous smartphones and the soaring […]


What Are the Web Design Trends for 2017?

The web is a rapidly evolving space. Technologies and development techniques can appear quickly. Ever improving tools allow for greater freedom when designing interfaces and interactions. And because of this, web design patterns and techniques can begin to trend within a short period of time. Below is a list of web design trends to keep […]


How Virtual Assistants Like Siri and Google Will Impact Your SEO

The Rise of the Virtual Assistants There’s been quite a noise over the last couple of years with regard to the virtual assistants that are slowly but surely taking over. If you’re one of hundreds of millions of iPhone users, you’ll know yours as Siri. If you’re part of the Google crowd, it’s Google Now. […]


Why You MUST Have a Mobile-Friendly Website

“Do I need a mobile-friendly website?” Have you asked yourself this question recently? Smartphones and other mobile devices are fast becoming the preferred method of Internet access; if you haven’t already got a mobile website, you need to get one soon. Why? Because your customers are increasingly going mobile. Mobile Online Shopping Time Now Exceeds […]


Should You Go On A WordPress Training Course?

Well, it depends on two things: Do you want to be able to manage the content and layout of your website yourself? Would you prefer a professional to do it for you? If you answered yes to number 2, then that’s an easy fix. Email me at karys@pivotalweb.co.uk and we’ll sort you out with a […]


A Semi-Advanced Guide to Speeding Up Your WordPress Website

How’s that for a catchy title?! This is a semi-advanced guide so you will need some knowledge of the back-end of WordPress and will require FTP access so if you’re unsure, get in touch using the comments at the bottom or send me a private message & I’ll talk you through the bits you don’t […]


Beginner’s Guide to WordPress Security

As hacking becomes more commonplace, it is becoming more and more important to increase security on your own website to protect your own personal details and your website. Security is not just about strong passwords. There are lots of things you can do to help keep your WordPress website secure. Here are some tips on […]


Ten Tips to Harden Your WordPress Site

In June, I attended WordCamp, Vienna, a huge conference that focuses on everything WordPress – not just an excuse for a holiday! It’s a fantastic conference for everyone from the casual WordPress user to core developers. I learned lots of new things, some of which I hope to share through our blog and on LinkedIn. […]


The Symbiosis of SEO and CRO

For many years I have been saying to website owners: “there’s no point having a fantastic website if no one is visiting it”, and, by the same token: “there is little point spending lots of money getting visitors to your website if, when they arrive, they find it difficult to navigate or find what they […]


Turning Bad Online Reviews Into Opportunities

It can happen to anyone. A restaurant owner, solar panel installer, owner of a hairdressing company, you name it, it doesn’t matter what industry or sector. Many in the business owner community could experience, or is likely to have already experienced, the dreaded ‘negative public customer review’. Many business owners have invested admirable amounts of […]


Safety First! Why SSL Should Be Top Priority for E-Commerce Websites.

As business owners we all want our customers to feel reassured, comfortable and secure, don’t we? This is especially the case when it comes to their data and security. If clients didn’t feel safe and protected they wouldn’t continue to use your service. But how can you make your clients feel happy and secure when […]


Star Trek is here (apart from the Warp Drive)!

This was originally posted on my LinkedIn Pulse. For more posts like this connect with me on LinkedIn here or follow our LinkedIn company page!   Wouldn’t a virtual assistant come in handy? As a child I was an avid fan of Star Trek (still am truth be told), and the reason it captured my […]


Is SEO Dead? Definitely Not!

There is quite a bit of chatter on the internet that SEO is dead. You have to wonder what these people understand as being SEO. By what definition do they interpret the term SEO? If we remove the ‘SE’ bit and look at the definition of the verb ‘optimise’, this can mean several things from; […]


Google Gambles With The Rainbow

Google is a search engine that has become ingrained in our lives, so much so that it has even become a verb! Our first port of call when searching for online news, information, maps, images and videos is more often than not to ‘Google It.’ It’s speedy, handy and easy. Yet the search engine giant […]


Pivotal Welcomes Graphic Designer Amanda Seymour

Being a small, albeit tight-knit team here at Pivotal, it’s always exciting news and a big deal when we expand our team, so we’re thrilled to announce that freelance graphic designer and branding expert, Amanda Seymour (above) will be joining our team. We wouldn’t have gotten Amanda on board if she wasn’t right for the job. With […]


Meet New WordPress Version 4.4 Clifford!

Christmas came early for all us SEO and web designer geeks, when the new WordPress Version 4.4 was released earlier this month. According to expandedramblings.com a whopping 25% of all websites around the globe use WordPress and the popular blogging platform is the one we predominately run and maintain on behalf of our clients here […]


New Google Logo

It’s all change at Google (Again)! Following their Alphabet announcement a month ago, Google has today revealed its first major branding update in 17 years -with a new Google logo unveiled. In a post on Google’s official blog, Tamar Yehoshua, VP, Product Management and Bobby Nath, Director of User Experience, revealed a trio of different […]


Is Guest Blogging Dead?

Guest blogging for many years has been an effective part of many companies SEO strategies; building exposure, branding, a strong community, and increasing a websites reach. But things took a turn back in January 2014. Matt Cutts, the head of the web spam team at Google, posted a hugely talked about blog post titled “The […]


Google Adwords Qualified

It’s official! Here at Pivotal Web Solutions, we are Google Adwords qualified. After successfully passing both the Adwords Fundamental and Adwords Advanced Search exams, we are now recognised by Google as having the knowledge and skills necessary for running successful Google Adwords Search campaigns. To celebrate, we will match your first month’s Google Advertising spend […]


Pivotal Web Solutions Named in The Guardian’s Marketing and PR Excellence List for 2014!

Pivotal Web Solutions have been named in the Guardian’s Marketing and PR Excellence List for 2014. Organised by The Guardian Small Business Network the Small Business Showcase rewards innovation and best practice across the small business sector. Entrants that meets the criteria will have their entry published on the Guardian Small Business Network website. The […]


Own Your Domain Name

One of the most important things to remember when owning a website, is to make sure you own and control your domain name. Over the years a domain name can gain authority and in some cases become quite valuable. To the business owner their name is like gold dust. Some companies may have bought there […]


New Domain Names Coming Soon

In 2014, the Internet will see the introduction of hundreds of new domain names, top level domain names (TLDs), which are designed to create a wide range of new opportunities for individuals and businesses to better promote their online presence. Register your interest with someone like LCN.com and they will contact you when the domain […]