Google Squared Online Course, Squared Online, Google, training, digital marketing

Karys Passes Google’s Squared Online Course!

You know it, I know it, we know it. If you work in any form of online marketing or even traditional marketing for that matter, you know techniques and ways of promoting a business and reaching the right people at the right time are always changing. With the rise in ubiquitous smartphones and the soaring popularity of social media, vlogging and online advertising, it can be like falling off the back of a constantly running speedy treadmill. It’s hard to keep up!

Google Squared Online, Google, Squared Online, course, Training, Karys Moffat Fortunately for all our clients, everyone here at Pivotal Web Solution loves what we do- so much so that we happily read articles on the latest digital marketing industry trends, watch helpful video tutorials to keep our fingers on the pulse and, most importantly, undertake regular training. Which is why we’re pleased to announce that in the past few months Karys, our WordPress and Website Developer, passed Google’s award -winning digital marketing leadership course, Squared Online with flying colours!

The prestigious 5-month course, which is recognised by a diverse range of world-class brands including Red Bull, Samsung, BBC and Barclays, consisted of a fusion of one hour weekly live online classes, hands-on practical learning, group work, online ‘real-world’ activities and guest speakers.

Google Squared Online Modules & Activities

Squared Online didn’t comprise of any exams. Instead, Karys was continuously assessed as she progressed through each of the 5 modules which were taught by leading industry experts at the top of their game in online business marketing. The 5 modules were:

1) Module 1: Karys learnt what the term ‘digital disruption’ means and how it has influenced the way brands and consumers interact with one another.

2) Module 2: She was then taught how current digital trends impact consumer behaviour, focusing on mobile and social media aspects of how consumers interact with brands.

3) Module 3: Next came the honing of her skills in multi-channel digital marketing, concentrating on video and exploring how paid and organic search can better position a brand to reach the right people in the multi-screen world we now live in.

4) Module 4: This module included Karys mastering data and insights in more depth and expanding her knowledge of Google Analytics, learning how to act upon this rich data to optimise online marketing campaigns for clients. She also discovered how to avoid mistakes and maintain an ethical approach to data privacy.

5) Module 5: The final module gave Karys the opportunity to stay ahead of the game, learning about the up and coming trends in the world of digital marketing and online advertising.

Practical activities included:

  • – Working in groups to create a ‘disruptive’ idea for a fictional product, creating a ‘disruptive’ business pitch for the new digital product or service and developing a digital marketing proposal for the launch of a new product to drive sales whilst building brand loyalty.
  • – Completing two individual online assessments
  • – Producing a Whitepaper in a group that predicts how a major digital trend will influence a particular industry.

Google AdWords certified, Google AdWords, Mobile Advertising

Google AdWords Certified Too!

We’re also enjoying a double celebration here at Pivotal as our Social Media Coordinator and Copywriter, Jayna also became Google AdWord Certified a few months ago.

To become accredited, she had to undertake a general AdWords Fundamentals online exam and then had to choose 1 other exam to take out of a choice of 5. Jayna opted for the Mobile Advertising Exam to better equip her to help clients as mobile overtakes desktop in the way that consumers access brands online.

We’re hugely proud of Karys and Jayna and reckon our current and future clients and their businesses will benefit significantly from the tips, tricks, knowledge and insights that they have gained from their Google training! 


Global Business Culture, web design, portfolio, Pivotal Web Solutions

Global Business Culture, WordPress Website

About the Customer:

Global Business Culture implements the extensive business acumen of its founder, Keith Warburton to deliver dynamic and insightful culture awareness training to enable originations to seamlessly and harmoniously conduct profitable and beneficial business within every nation.

Through innovative e-learning, engaging conference speaking and interactive workshops, Global Business Culture teach those that work in the business arena across a variety of sectors, including telecoms, manufacturing, finance and law, how to successfully operate in virtual teams and achieve international business growth.


  • A smart WordPress Website with a site structure that logically organises the many ‘Country Profiles’ Global Business Culture had that contain several sub-categories outlining different aspects of conducting business in the country in question.
  • An easy to navigate menu to reflect the newly organised site structure and a search bar feature to enhance the user experience.
  • A professional and eye-catching website design that is responsive to mobile and tablet devices catering for on-the-go visitors with lots of internal links to keep visitors engaged.
  • Increase the chances of better conversion rates by featuring well-thought-out online contact forms that are quick and simple to fill in.
  • A content management system empowering the business owner to upload multimedia content and edit and add content at their convenience.

Get Your Specialist WordPress Website

Call us on 01484 290 100 to discuss a new WordPress Website for your business.

Pivotal Web Solutions, Ploughcroft Ltd, portfolio, WordPress webdesign

Ploughcroft, WordPress Website Design, Halifax

About the Customer:

Ploughcroft is a highly skilled roofing and building in Yorkshire, specialising in heritage roofing, conservatory roofs and roof replacements. They are also innovators, combining a re-roof with quality insulation to form an Eco-Roof™.


  • A manageable WordPress website that can be easily updated with the latest news and testimonials.
  • A modern and clean design.
  • The ability for customers to enquire about roofing services online.


Full on-going search engine optimisation, social media management.

Get Your WordPress Website

Call us on 01484 290 100 to discuss a new WordPess Website for your business.

Hesketh Farm Park, web design, portfolio, Pivotal Web Solutions

Hesketh Farm Park, WordPress Websites, Skipton

About the Customer:

Hesketh Farm Park is a laughter-packed day out and enjoyable experience for anybody with young children. With tractor tours, go-karting, animals and birthday party packages it’s nothing but fun galore at Hesketh Farm!


  • In collaboration with our graphic and digital designer Amanda Seymour, build and develop a bright and colourful WordPress website to attract potential visitors and reflect the fun that can be had at Hesketh Farm Park.
  • To create a website that is mobile responsive, suitable for visitors investigating Hesketh Farm whilst on-the-go.
  • To include several high-quality images showcasing the enjoyable activities and facilities available at Hesketh Farm Park and a handy ‘events’ section to help website visitors diarise upcoming festivals and occasions taking place at the farm.


We are delighted with our new website which is vibrant, welcoming, fun and easy to follow. It shows potential customers exactly what we have to offer them on a visit to the farm park. We have had some really good feedback from customers.

-Sue Heseltine, Director at Hesketh Farm Park.

Get Your Specialist WordPress Website

Call us on 01484 290 100 to discuss a new WordPress Website for your business.

Bannon Group, WordPress, web design, Pivotal Web Solutions, portfolio

Bannon Group, WordPress Website, Brighouse

About the Customer:

Bannon Group is an electrical and property contractor based in Brighouse, West Yorkshire with four branches that make up their core services: Bannon Building, Bannon Electrical, Bannon Environmental and Bannon Fire & Security. They are also LED Specialists and energy efficiency advocates.


  • A WordPress Website that is easy for Bannon Group’s website visitors and potential clients to navigate with intuitive menus and lots of internal links to keep visitors engaged.
  • Optimised copy clearly outlining and detailing each service that Bannon Group offer on individual web pages.
  • A clean and modern design that is responsive to mobile and tablet devices.
  • Increase the chances of higher conversion rates by featuring well-positioned online contact forms that are quick and simple to fill in.
  • A content management system giving the business owner the ability to upload multimedia content and amend and add content at their convenience.
  • Bannon Group also benefit from our monthly SEO support service, ensuring they are visible in online search results and our Social Media Management package guaranteeing daily interesting posts across Twitter, Facebook and LinkedIn. Both our SEO and Social Media services come with detailed monthly analytics and reports.


Get Your Specialist WordPress Website

Call us on 01484 290 100 to discuss a new WordPress Website for your business.

Northern Brick Fabrication Ltd, Pivotal Web Solutions, web design, portfolio

Northern Brick Fabrication Ltd, WordPress Website, Stockton-on-Tees

About the Customer:

Northern Brick Fabrication Ltd are experienced and knowledgeable brick suppliers serving the whole of the North East of England. They source and provide all types of modern and traditional cut and bonded specials bricks, brick arches, and brick slips, for example, brick cladding, for interior and exterior designs in both commercial and domestic settings.


  • Create a visually appealing WordPress website with plenty of images to showcase examples of Northern Brick Fabrication Ltd’s work.
  • Optimised and well-researched text to accurately describe each service the business provides.
  • Include online contact forms that are easy to follow and simple to fill in making higher conversion rates more likely.
  • A user-friendly website that smartly adapts to mobile and tablet devices as well as desktop to cater for people who are viewing the website on-the-go.
  • A content management system enabling the business owner to seamlessly upload multimedia content, edit and add content at their convenience.


We commissioned Pivotal Solutions to design and host a new website for our business which specialises in special shaped and architectural brick products.

We gave them a broad brief and within a week they had come back with a draft design, including a modernised version of our company logo. They had clearly researched our business and products and put their skills and expertise in marketing to add text to the images we sent them.

The minor teething problems and tinkering with some of the technical details were dealt with by return of e-mail.

In addition, they provided us with a training session, on our premises, on how to maintain the site and add new sections as we develop new products. The training manual they supplied is particularly useful.

All in all, we are extremely happy with their work and the prompt and professional approach to working with us. I would recommend them to anyone needing assistance in web site design and marketing for their business.

Steve Tolfrey
Business Administrator
Northern Brick Fabrication Ltd.

Get Your Specialist WordPress Website

Call us on 01484 290 100 to discuss a new WordPress Website for your business.

What are the Web Design Trends for 2017?

The web is a rapidly evolving space. Technologies and development techniques can appear quickly. Ever improving tools allow for greater freedom when designing interfaces and interactions. And because of this, web design patterns and techniques can begin to trend within a short period of time.

Below is a list of web design trends to keep in mind during 2017. Some of them are new to 2017, some are styles that have been gaining and/or maintaining their popularity during 2016 which are expected to continue to be in common use for new websites launched in 2017.

Colours (especially duotones)

So, what are going to be the colour trends for 2017? Pantone has unveiled their 2017 colour of the year – Greenery. It’s been chosen as a symbol of new beginnings; a refreshing and revitalising shade. I don’t expect every website in 2017 to be green, but I’m sure there will be several web designs inspired by this. If you’re looking for inspiration regarding colour combinations, you can view some of Pantone’s recommended colour pairings on their Colour of 2017 page.

Geometric Design

A trend we’ve been seeing much more throughout late 2016, we can definitely see it continuing into 2017. There are various ways in which geometric shapes have made their way into websites. Be it the use of circles around images, photos that are geometric heavy, or the overall design of the site relies heavily on the use of lines and patterns.

Web Design

(Credit: Sequence)

Bold, Creative Typography

Fonts this year will get in your face and make you notice. Minimalism is out, big is in. Expect large, bold fonts to create a captivating and powerful visual, to inform you of what the section you are going to read is about without having to read the small copy.

Web Design

(Credit: Anyways)


Modular Design

We have seen a large trend of using custom grids, breaking away from the normal and using the canvas as a way of capturing attention and displaying only vital information that you want the user to take in, rather than scroll past because there is just too much content to read.

Web Design

(credit: Cantina Negrar)


Designed for Mobile sites

With Google’s big announcement last year that it will penalise any websites not optimised for mobile, alongside the fact that more people are using mobile search than ever before, it’s not surprising we expect to see design for mobile- simple, bold and easily stackable information.

Web Design


Progressive Web Apps

A website that acts like an app, basically. Apps have taken over from most websites with the introduction of smart phone and tablets, so it makes sense that website trends are heading in the direction of an app like design. If you’re wondering exactly what a progressive web app is, there’s more information here.

(Credit: Addyosmani)


2017 is sure to see some great websites, and these design trends will most definitely be seen on some of the best website designs yet to come.

If you need a website designing, some inspiration or just fancy a chat about upcoming website trends, get in contact or visit our website here.

WordPress, Web design, Pivotal Web Solutions, portfolio, ANP Skin Clinic

ANP Skin Clinic, WordPress Website Elland

About the Customer:

ANP Skin Clinic is a treatment clinic based in Elland, West Yorkshire. After setting up their own blog style website, they were looking to upgrade to a self-hosted WordPress website with a professional design and separate blog functionality.


  • A manageable website that can be easily updated with the latest news and information.
  • A modern and clean design that will appeal to both men & women of all ages.
  • For customers to have the ability to enquire about appointments online.
  • Optimised for maximum search engine visibility.


Our monthly digital marketing retainer also includes social media management.

Get Your WordPress Website

Call us on 01484 290 100 to discuss a new WordPess Website for your business.

Virtual Assistants

How Virtual Assistants like Siri and Google will impact your SEO

The Rise of the Virtual Assistants

There’s been quite a noise over the last couple of years with regard to the kinds of virtual assistants that are slowly but surely taking over. If you’re one of hundreds of millions of iPhone users, you’ll know yours as Siri. If you’re part of the Google crowd, it’s Google Now. If you’re one of the comparatively few folks with a Windows Phone, you’ll know her as Cortana. And most recently, Amazon’s Alexa started taking over the scene with specific products like Echo Dot made simply for the purpose of becoming your Virtual Assistant.

The ease of the technology coupled with the time it saves means more people than ever before are swapping the written word for a simple voice command. Instead of going to a search engine and typing in a search query, users can now speak their desires. The numbers show exactly which was technology is swinging, where more than half of teenagers and adults use voice searching capabilities frequently and 55% of teens use voice search more than once a day, and those numbers are sure to grow even more in the future.

While users are simply happy to get their information more easily and quickly than ever before, there’s a battle taking place on the other side of the equation. Programs like Siri and Google Now are specifically tailored to respond to verbally entered text, which means there’s potentially a whole new avenue for companies to get noticed. After all, virtual assistants have to get their information from somewhere, making it essential for digital marketers to consider Voice searches in their 2017 search engine optimisation strategies.

As an online business owner, SEO company or digital marketer, you should be asking yourself a few questions:

  1. If users no longer need to click on an actual web page to access information, am I likely to see a decrease in organic search traffic?
  2. How can I deliver the same text-based information from my web pages via voice search?
  3. Speaking of voice, what is my brand’s tone and how do I convey it in as natural language as possible?

The age of relying on writing for robots and keyword stuffing is over, and in its place comes conversational search queries.

Virtual Assistants

Understanding Voice Inquiries

One thing to remember about virtual assistants is that they’re not always asked the same types of questions as your typical search engine. People might want to find out about your business, but they’re not looking for a lengthy blog about an industry topic. They just want basic information – business in the local area, their hours, and their contact information. If they want to read something, they’ll search for it on their home computers when they have free time. The virtual assistant landscape, then, is limited to only the most basic of queries.

Using A Natural Voice

Although you may be used to writing with SEO in mind, it might not be a bad idea to talk with SEO in mind. Verbally discuss the aims of your content. Identify sentences and phrases that link back to what people might search for, and include those very phrases in your copy. Approaching your content and your website copy in this way can have applications that go beyond assistant-based SEO. You may find that a more conversational tone can go a long way towards presenting a friendly face to new and current customers.

Think location first

If your business has a physical presence, it is even more crucial to optimise your content for voice assistants. Voice searches are often on smartphones are usually location-dependent, ending with “nearby” or “near me”, and will display different results based on the searcher’s proximity to your business.  It’s crucial that you make sure your business location is listed on all the major directories (Google, Apple and Bing Maps), and that details such as your hours and phone number are correct.

Include an FAQ page on your website

People use conversational speech when they use voice search, and they often ask questions with common phrases. These phrases include words like “who”, “what”, “where”, “when”, and “how”. For example, rather than searching “Samsung VR”, people are more likely to search “What is Samsung VR?” To increase your business’ chances of being picked up by a voice assistant, use an FAQ page on your website with questions that begin with these common phrases, and include conversational answers. You ultimately want to focus on ranking as highly as possible for the questions consumers will ask about your product/service.


While voice assistants present a new challenge to marketers, they are also an additional opportunity to reach a target audience. Voice search will continue to grow, making up an estimated half of all searches by 2020. So make sure that you’re continually thinking about the conversation you want to have with your potential customers. Put yourself in their shoes, and act accordingly. You’ll be glad you did.



Virtual reality

Is Virtual Reality the future of Social Media?

Social Media – VR crossover

Back in 2014, Facebook bought the most famous virtual reality company in the world- Oculus VR for $2million. And at Facebook’s most recent F8 conference for developers, the company’s executives talked about the concept for “social VR”, in which Facebook would help users have social experiences within virtual worlds.

Social Media VR

By combining the world’s biggest networking company with the world’s biggest virtual reality company, you basically get a hybrid experience where you enter the virtual world via Facebook. Even now, we’re beginning to see this with the introduction of the 360-degree photo experience you can post to your timeline, allowing your entire social circle to experience virtually where you are and what you’re doing; a “virtual update”.

Facebook recently announced the 360-degree feature would be added to Facebook Live, in real time.  It’s the next phase for Facebook video, and the next battleground for video platforms, as competition for audience attention heats up the space.

The future looks to become even more immersive, with virtual hangouts where you can chat with friends as an avatar, giving introverts a chance to shine as we can see occurring in a new study commissioned by Facebook. The study, conducted by Neurons Inc revealed introverts connected best with others in the VR world.

Mark Zuckerberg has repeatedly said he believes Virtual Reality is where Facebook, and indeed all social media, is heading;

“Pretty soon we’re going to live in a world where everyone has the power to share and experience whole scenes as if you’re just there, right there in person. Imagine being able to sit in front of a campfire and hang out with friends anytime you want. Or being able to watch a movie in a private theatre with your friends anytime you want. Imagine holding a group meeting or event anywhere in the world that you want.  All these things are going to be possible. And that’s why Facebook is investing so much early on in virtual reality. So we can hope to deliver these types of social experiences.”

Social Media VR

What else can Virtual Reality be used for?

Facebook has also mentioned other big uses they see happening in Virtual Reality. Check out a product before you buy it, see a hotel room before you book, test drive that new car safely, visit a virtual museum, browse a store or learn a new skill with a virtual teacher and simulation. The possibilities give you the world at your fingertips within your own home. It’s not hard to see why many people believe it’s the future.

But it may still be a way off.

The problem with VR right now is that it’s just too expensive and technically complex for most people to access. It’s only once the technology is simplified and made easily accessible for all that it’ll take off.

This is why VR will take time, and why we need stepping stone elements like this to move to the next level. It may not seem like a big deal – the announcement of 360degree Facebook Live, it may feel out of reach for you, as an everyday consumer. But it’s the next important development in evolving our online connectivity to the next level of shared experience.

It’s worth taking note, and considering what the next big content shift will be.