Who we are

At Pivotal Web Solutions, we are an award-winning group of friendly social media strategists, Search Engine Optimisation (SEO) professionals and website designers in Brighouse, West Yorkshire who are enthusiastic about what we do.

We operate from our town centre studio in Brighouse, West Yorkshire, providing a local contact for you to meet us face-to-face so we can properly discuss how to grow your business, transform your brand and make your life better.

We work on big challenges in our tightknit team in honest collaboration with our clients, taking onboard your ideas and adding our creative expertise to create a website and digital strategy you and your business can be proud of.

Our Two-Pronged Approach To Digital Strategy

We believe in a two-pronged approach to your digital strategy. It’s no use having a website that’s visible in search engine results but that lets the website user down by being slow to load and difficult to navigate and use. Likewise, it’s pointless having a stunningly designed website if no one can find it on search engines.

We can create a digital marketing presence for your business that easily helps your audience on their journey from discovering your business, to becoming your biggest fan and paying customers. We do this through building fresh-thinking websites that are optimised for your customers’ smartphones and tablets, helping your brand grow and be heard on social media by engaging with, listening to and understanding your audience and bringing your website to the top of Search Engines like Google (SEO).

We don’t have long-term relationships with our clients by accident; Customer satisfaction comes naturally to us. We aim to work with you at every stage- from a blank canvas to a fully developed marketing strategy and website, keeping within your budget and offering a fast turnaround.

Supporting Brighouse Arts and Culture

Being proud to be integrated into the local community, we happily support local arts and culture organisations such as Brighouse Theatre Productions and Brighouse Central Music Academy via Website and Social Media Management services.

Our Mission

Pivotal Web Solutions are here from the start, to build and develop the website you want. But owning a website is just the beginning of the journey. In order to get in front of potential customers, you need a digital marketing plan. We offer a range of digital services that will make sure your website works as a conversion tool for your business, earning you money as any good marketing strategy should.

We strive to keep our finger on the pulse of modern design and think our portfolio is a testament to this. We will always suggest possible improvements if we feel there are any and show clients alternative ways to achieve the look and feel they are after. We also understand that a good reputation can be worth a thousand quick sales which is why honesty and integrity are paramount to us.

We offer:

• No-hassle consultations
• Complete internet services provided
• Competitive pricing for SMEs
• Up-to-date, mobile responsive new style websites
• Fast, personal and reliable service
• Continued support and maintenance

Our history


We have lots to celebrate this year, including becoming one of the only certified Google Partners in West Yorkshire and reaching our 10th business anniversary! Having created websites that we’re very proud of, we are pleased to be nominated in the CSS Design Awards for a website we built and developed for Hesketh Farm Park. This year has also seen us launch our new handy and quick YouTube social media for business and WordPress training videos.


Following the trend towards more companies needing social media and blogging services, with their clients hungry for ‘behind the scenes’ business news, we hired Ruth, as our talented Graphic Designer and Social Media Coordinator. We also launched our insightful and friendly Social Media and WordPress training sessions in answer to SME owners looking to master digital marketing for themselves. To top it all off we climbed the Yorkshire Three Peaks raising over £400 for Overgate Hospice, Brighouse.


We have completed advanced training for both Google and WordPress to become experts in the field of Search Engine Optimisation. Following our great success in the SEO market, we have seen an increasing growth in the company requiring new expansion and staff to contribute specialised new skills and knowledge to enhance content and copy, which is key optimising and promoting websites.


Pivotal Web expand with the appointment of a new Social Media Manager and Social Media Assistant. We are named in The Guardian’s Marketing and PR Excellence List 2014, and welcome some fantastic new clients to both the website design, SEO and social media management areas of the business.


The rise of the tablet. As more and more people dump their old home PC in favour of an iPad or tablet to search the internet and do their online shopping, Pivotal progress into ‘responsive websites’ to make sure our customer websites are viewable on all devices and screen sizes.


As Social Media expands into the business sector as a real form of marketing, Pivotal employ expert staff to follow this new trend and offer Social Media Management services to customers to complement their websites and internet marketing.


Moving to our large office and studio in Brighouse centre, Pivotal gets closer to our customers to further provide the personal, face to face service we pride ourselves on.

Our Team

Phil Hatfield

Website Developer & Programmer

I’m Phil Hatfield, and I believe that the important thing to always remember, is every website will be a very important part of the customer’s sales and marketing of their company. From grass roots, being the only person brave enough to turn on the Office PC back in the ‘80s, I became an IT Manager, which then soon became the Program Application Developer on a mainframe computer system. As websites rose to strength as a powerful marketing tool for the company, I changed from mainframe programmer to HTML website coder which, luckily, I have always enjoyed and led to the founding of Pivotal in 2007. When I’m not working on websites, I’m most likely trying to get a hole-in-one on the golf course!

Skills and Experience

  • HTML, CSS, PHP & MySQL developments.
  • Developer of WordPress and Ecommerce websites for various industries.
  • Search Engine Optimisation developer.
  • Managing the brilliant Pivotal team and driving sales.
  • Managing projects and keeping the client informed at every stage!

Karys Moffat

WordPress & Website Developer

I’m Karys Moffat and since starting at Pivotal Web Solutions it feels like I’ve taken every role I can get my hands on! I started as the Social Media Coordinator before training in advanced SEO techniques for websites and from there growing into my current role as WordPress and Website Developer. Keen to pass on the benefits of WordPress I now run our friendly WordPress one-to-one courses. I am now the official Happiness Engineer of the Pivotal Web Solutions team (not before my morning coffee though!) and a trained Google Adwords Specialist. Away from combating HTML code, you’ll most likely find me playing the guitar (or the ukulele!) or enjoying a good indie music festival!

Skills and Experience

  • SEO Optimisation Engineer, able to develop and coordinate ranking improvements.
  • Google Partnership PPC Qualified.
  • Advanced WordPress Developer.
  • Social Media Management.
  • Google AdWords Certified.
  • WordPress Training Sessions.
  • Currently undertaking Google’s Squared Digital Marketing Course

Jayna Patel

Copywriter & Social Media Manager

Hi there, I’m Jayna Patel. Whilst completing my journalism degree, I managed The Real Cider Company’s & Real China Oriental Buffet’s social media. I interned at VIVA magazine, interviewing exciting people such as TV Presenter Jenny Powell and The Zombie’s Rod Argent. As a writeaholic I’ve written for local newspapers and websites. I combine my experience, passion for people and love for writing to deliver the best social media, customer relations and copywriting service for our clients. When I’m not furiously typing away, I’m probably at the cinema catching a good movie so I can go home and do some more furious typing to review it for the online entertainment magazine I write for.

Skills and Experience

  • Writing creative and engaging copy.
  • Social Media Advertising, Reporting & Social Media Training Sessions.
  • Experienced in WordPress websites.
  • Completed Yoast’s SEO Copywriting Course.
  • Communicating with customers to make their brief a reality!

Ruth Wilkinson

Designer & Social Media Manager

Hi there! I’m Ruth Wilkinson and combining my two loves, I came on board with Pivotal Web Solutions in 2016. After graduating with a Digital Media degree and spending a few years freelancing in the graphic design and digital marketing industry with clients from all walks of life, I developed a real passion for digital branding. At university, I trained in Illustrator, InDesign and Photoshop, as well as learning the ropes of copywriting and social marketing. I constantly strive to update these skills within my job to keep my work fresh and up-to-date! When I’m not doodling logos or on Facebook, you can find me hanging out with my cat or planning my next adventure across the world.

Skills and Experience

  • BA (Hons) 2:1 in Digital Media.
  • Creating engaging graphics specific to a company’s brand.
  • Branding and advertising in social media for business, using analytics to target specific audiences.
  • Writing blog posts to attract potential customers.
  • Extensive experience in Print Design.